GrowBlue

When Growblue was scaling up, I came in to help shape the brand from the ground up. We started with a founder's story interview, custom visuals, and photo content that now lives across their website, marketing materials, and trade expos.

From farm production to high-tech plant cloning, Growblue blends tradition with innovation. I built a brand narrative that positions them not just as premium blueberry producers—but as forward-thinking partners to their B2B clients.

What really sets Growblue apart? Their workforce. 75% of their team are women, from field specialists to lab technicians. I highlighted this in the storytelling, showing how gender diversity and collaboration are core to their culture and success.

Together, our partnership created a brand identity that reflects the future of sustainable agriculture: high-quality product, cutting-edge technology, and social impact baked in.